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Graphics & Printing
Corporate Identity Work
Corporate identity work is a process to create, direct and promote the identity, personality and image of an institution or company.
This work includes visual and verbal elements designed to influence how the organization is seen and perceived from the outside.
Corporate identity work ensures that an institution has a consistent appearance and communication language in order to communicate with its target audience, making it easier to understand and remember. This work includes the following elements:
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Corporate Identity Work
- Logo: The logo, which is the symbol of the institution, is usually at the center of corporate identity work. The logo is a symbol that reflects the identity and values of the institution.
- Colours: It is important for the organization to increase its recognisability by choosing specific colors and using them consistently. Colors are perceived consciously or unconsciously by the shareholders, customers and employees of the institution as an element that represents the institution.
- Typography: The typography to be used in corporate identity work determines the fonts and writing style of the institution. This includes the font in the logo and the typography choice of text in corporate documents.
- Corporate Communication Materials: Business cards, letter papers, envelopes, brochures, presentation templates and other materials are tools used to implement corporate identity.
- Website and Digital Platforms: Corporate identity should be reflected harmoniously on the institution's website and other digital platforms. Elements such as website design, use of color, and appropriate use of the logo are important.
- Advertising and Marketing Materials: Marketing materials such as advertisements, posters, social media graphics should also be suitable for corporate identity work.
- Corporate Communication and Language: It is important that the messages, tone and language of the institution are compatible with the corporate identity. Communication compatible with the values of the institution and its target audience is necessary for the success of corporate identity work.
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