B2C is an acronym for "Business-to-Consumer" and refers to a business model in which businesses provide services directly to the consumer. B2C services enable businesses to meet consumers' needs by offering products or services to them.

B2C services can be found in a variety of industries and business models. There are businesses that offer B2C services in many areas such as online shopping sites, restaurants, hotels, travel agencies, entertainment and event services, and health services.

B2C services often require a personalized and customer-centric approach because they provide direct services to consumers. Elements such as prioritizing customer satisfaction and loyalty, marketing strategies and customer relationship management are important for the success of B2C services.